Wear Lance Armstrong Livestrong Bracelets to help raise $6 million for young people living with cancer
In May 2004, the Lance Armstrong Foundation and Nike launched their Livestrong campaign to support young people living with cancer. Nike is donating $1 million to the foundation to help the LAF raise an additional $5 million via the sale of yellow wrist bracelets. All proceeds will benefit LAF programs that help young people with cancer live strong.
According to the May press release, Lance Armstrong - cancer survivor, champion cyclist and founder of the LAF, said “Young people with cancer should be empowered to fight hard, dream big and live strong.” “We all have important work to do to make sure young people get the tools and services they need. Nike’s incredible support for our mission will help the Foundation do our part to raise awareness, funds and even spirits.”
Armstrong chose yellow because he saw it as the color of hope, courage, inspiration and perseverance — as well as the color of the his jersey in the Tour de France.
In the same press release, Mitch Stoller, president and C.E.O. of the LAF said, “The money raised through the Wear Yellow Live Strong campaign will give us new opportunities to provide leadership, resources and support for people, especially young people, living with cancer." And the Discovery network is now making them available online.
For more information about Livestrong bracelets or related products, choose from one of the following links:
Bracelets | Rings | Gifts
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