Find out about this precious metal and browse platinum jewelry through fine stores online

Pure platinum is an attractive silvery-white metal, and like sterling silver, is malleable. The metal does not oxidise in air, making it not only beautiful but long-lasting.

It can be an expensive metal, even becoming eight times more expensive that gold in 1920, but is also more durable and longer lasting. Through our stores you can find fine jewelry at great prices, many because online stores can save a lot of costs that brick-and-mortar stores have to cover.

It is also one of the purest of metals and is counted in 1000 parts. Most pieces are 95% pure, or 950 parts per thousand. When looking for quality, look for the marks "950 Plat," "950Pt", "Pt950," "Plat," "900Pt," "Pt900," or "900Plat."

Another great benefit is that it is hypoallergenic, making it safe for even the most sensitive skin - and to top it all off, the metal also resists tarnish. Here you'll find high quality jewelry in all metals from our carefully selected stores.

For more information about platinum jewelry or related products, choose from one of the following links:

Diamonds | Engagement Rings | Gifts